Double 11 car E-Commerce Wars network sales is just a busy schedule
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It is estimated that around 80% of the people have joined the "double 11" rampage as of yesterday. From small snacks to large digital products such as SLR cameras, the most is grab clothes and accessories. Imagine if you can kill a car worth 100,000 or even more expensive by simply tapping the mouse on the e-commerce network. This action is not very “crazyâ€, and those who are brave to eat are only fancy in the “light-off price†– cheap! This year, "Double 11" was provoked by the car home. The "Double Eleventh" car e-commerce war between the Auto Network and Sohu Automobile was totally unknown. The result of the war was not known, but the "E-Commerce" was triggered. The topic is bound to be included in the 2013 Annual Auto News.
If the Internet purchase cannot become a normal state, it cannot be called the “automobile e-commerce†platform, but it is only an embryonic form of development. First of all, the models that participated in this year's event are special customized editions rather than any models on the market. After opening the website of the “Seven-Eleventh†theme, the majority of the vehicles participating in the event looked at the “special customized versionâ€. It was not only limited to self-owned brands under 100,000 but also had luxury such as millions of Jaguar. The models are involved, but they are just specific models. Second, there are time limits for this event, not every day.
However, there are more than 80 auto brands participating in the “Double 11†Crazy Car Festival at the Auto House. Who is the biggest beneficiary behind this bustling? At present, it seems that consumers are the most pleased. In one fell swoop, you can enjoy triple preferential subsidies for car manufacturers, distributors, and e-commerce providers. For example, the event's car home not only invested 50 million yuan in large-scale promotion of the major platforms, while taking out 10 million yuan for the first 10,000 car users to carry out an additional 1,000 yuan oil card subsidies.
For car manufacturers, they are more interested in the marketing of the brand, and they also have the mentality of trying out the new sales model. However, there are other concerns as to the direct sales brought about by this event. . "Manufacturers do not want to cause consumers to wait for the 'double 11' because of such activities." Dealers are also tired to deal with, "Using such activities to collect customers is our main purpose, but such low Price sales, once you can, will certainly not be enough to eat for many times.†For the pioneers of “Car E-Commerceâ€, it is still not easy to say whether they succeed, but they have seen the development opportunities of the car e-commerce business and are prepared for it, but they are early adopters. It is necessary to pay tuition fee.
Looking abroad: In the United States, Tesla completely abandons the traditional channels of car purchase. Only the headquarters of the Tesco draws money to build showrooms. All transactions are on the line; BMW also uses the network to sell its electric vehicle products in Germany. I3, the user clicks a button on the web page, and then the sales representative of BMW opens the car to the door of the user to provide an experience. Tesla entered China as the main showroom model. It is reported that BMW i3 wants to follow the model of foreign sales on the Internet. However, it has been consistently boycotted by domestic BMW dealers. It can be seen that even in the U.S. market where e-commerce is very developed, the network sales model is mainly for special vehicles such as electric vehicles. The Chinese people emphasize tradition. For large cars such as cars, they still like to touch it and take a look. It's best to test drive. So it seems that at least the next few years, like the "double 11" of the car network sales is only a lively scene.