Which direction should the fertilizer industry develop?
Zhang Zhixin, deputy general manager of Batian Co., Ltd.: Fertilizer companies can not only stand on the perspective of production to think about issues, but also stand on the food chain to think about the company's development strategy. Why do many people nowadays reflect that the melons grown with chemical fertilizers are not sweet and the vegetables are not fragrant? In the final analysis, it is still related to our plant nutrition. As a fertilizer production enterprise, it is imperative for farmers to cultivate their crops. This is the responsibility of each company and is also an inevitable development of the enterprise. Fertilizer products can't just be morphological innovations, but they should pay attention to the nutrition and health of crops so that our products will have room for survival. At the same time, we must also strengthen agrochemical services and transform from physical products to service-oriented products. At present, the agrochemical services of many enterprises are still extensive and loose, so the service model is also a trend. For example, our company has put forward the development strategy of “Fertilizer + Service + Facilities†in recent years, which not only saves a lot of resources but also improves the quality of crops. Sun Qiwen, Director of Market Center, Shandong Jinzhengda Ecological Engineering Co., Ltd.: What direction should the fertilizer industry develop? First of all, we should respect the needs of consumers. The fertilizer industry has its own particularity. Because it concerns the food security, it is the government's focus and cannot be separated from government guidance. Therefore, we must pay attention to the policy orientation and satisfaction of consumer demand. For example, to carry out product innovation to meet the changes in the rural population structure and consumer demand. In the past two years, not only our company, the entire industry has been developing new products. Also for example, the development of controlled-release fertilizers. This is based on the government’s emphasis on environmental protection. In the controlled-release fertilizer technology, we strive for excellence and have successfully achieved an agreement with the demand for corn fertilizer. In recent years, we have carried out research experiments on other crops and cooperated with related institutions and invested a lot of money. We are still preparing for the nitro compound fertilizer project because of its high utilization rate and meet China's high agricultural production needs. It is also the future direction of fertilizer development. Ma Honglong, deputy general manager of Tianji Group Supply and Marketing Co., Ltd.: Currently, the fertilizer industry is over-prosperous after the market is liberalized. There are many hidden concerns, mainly in the following aspects. One is the excessive consumption of resources. For example, secondary processing of fertilizers causes great waste, excessive fertilization in some areas, and production companies excessively pursuing high-concentration fertilizers, so that resources are not properly used and wasteful. The second is higher and higher production costs. Originally we were a high-energy-consuming industry, and there were more and more companies entering the company, and the occupied human resources were also inflated. Judging from the current scale, the flow of agricultural resources is already a large army. Third, serious waste of logistics costs. At present, the market is active and the fertilizer products are in an unplanned state of flow, which will inevitably increase a lot of logistics costs. These costs will be passed on to farmers, which will certainly affect the development of the industry. Fourth, companies re-marketing, light services, and even mislead consumers. Many times, the product structure adjustments and innovations of enterprises are only for the needs of marketing, rather than the needs of agricultural production. This is also a misunderstanding. Therefore, I suggest that we must strengthen self-discipline in the industry and run businesses from the level of integrity and ethics. If this problem is not handled well, it will only be considered from the interests of the enterprise itself and it is not conducive to the development of the industry. There is also the need to intensify agrochemical services and really do something for the farmers. As a support farmer, it is up to the farmer to make the final decision, not which company has the final say. In this way, our industry can develop healthily.
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