Hankook launches new high-end brand image

Hankook Tire Corporation released information on February 24th, which recently launched a new image advertisement for the Chinese region, "With the world with the certificate." The film uses sports as an important element to convey the brand spirit that Hankook Tire continues to surpass, and will land in CCTV and local stations in March.

After cooperating with well-known celebrity spokespersons Guo Jingjing and Zhang Jingchu to perform high-end brand image, this brand-new image piece has fully returned to the Hankook Tire brand itself. With the theme of “Globally Proven”, a series of fierce sports and Hankook Tire In the extreme conditions of the track, slippery, ice and snow, the extremely impactful images intersperse each other, reflecting the strong driving force and excellent handling of Hankook Tire. At the same time, by demonstrating the high endorsement of Hankook Tire by authoritative global media, it demonstrates the various achievements of its globalization strategy under “World Forensics”.

Since opening its high-end brand strategy in 2007, Hantai has launched a number of ultra-high-performance and environmental-friendly tires that have won global market recognition for its innovative technology “Kontrol”, and has successively become an OE supporting partner for top car manufacturers such as Audi, BMW, and Ford. partner. With the joint recognition of global consumers and partners, the value of Hankook brand has been continuously improved. In 2011, it has achieved a milestone breakthrough in the top-level event areas, becoming the top three-wheel car racing event in the world – the DTM (Germany RV Masters) for a period of three years. The exclusive tire supplier provides tires for BMW, Audi, and Mercedes-Benz.

The launch of this new image advertising film is not only a review of the phased results of Hankook Tire's high-end brand strategy, but also shows its confidence and determination to continue to adhere to this strategy.