Microblogging upgrade trend tends to be a small displacement MPV power upgrades
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After nearly 30 years of market accumulation, micro-offers, the civilian model that accompanies China's reform, opening up, and economic development, has more than 8 million users. With the growth of the national economy, the micro-customer market has also undergone tremendous changes, and the upgrading of products has become inevitable. Especially in the past two years, the market share of some traditional micro-passenger models has declined to varying degrees, and micro-passenger models have disappeared. Controversially entered the era of replacement.
Faced with this golden period of the market, major car companies are aiming to launch their own micro-product upgrades. On the other hand, the demand for micro-customer users is also escalating, and the replacement requirements thus formed are not limited to the upgrade of micro-substances to micro-substances. MPVs with large space and small displacements have begun to enter into their consideration. The small-displacement MPV inadvertently coincides with the needs of micro-customer users. In this replacement year, the small-displacement MPV has become the main model of the micro-guest upgrade market.
The trend of micro-customers upgrading In 1984, micro-offers were officially launched. It coincided with the initial period of China's reform and opening up, the rapid development of the private economy, and the introduction of micro-substances carrying both passengers and passengers was popular. After nearly 30 years of development, micro-customers have become the models commonly used by individual businesses and private owners, and some county-level grass-roots governments and institutions also use this model. The public statistics show that in 2005-2010 alone, this market segment has formed a cumulative market size of more than 8 million.
However, the extremely high amount of ownership does not conceal the insufficiency of the microbus model itself. The micro-substances that have always appeared in the image of “low-end vehicles†have few new technologies and applications. More and more consumers are dissatisfied with poor safety and lack of comfort. "Micro-customer users" need alternative products that are more economical, safer, and more comfortable.
Data show that from January to May this year, micro-customer sales totaled 967,500, a cumulative decrease of 4.2% year-on-year. In fact, since 2009, micro-customer sales have been declining, in addition to the delisting of preferential policies, which is also unrelated to the change in demand of more than 8 million users. The micro-customer's "upgrade demand" shows no doubt. At the same time, the sales of Lingzhi 1.6L, a small-displacement commercial vehicle with a flagship micro-bus upgrade market, is hot, and it seems that it confirms the market demand for micro-customers upgrading.
The importance of small-displacement MPV upgrades with the upgrade of micro-customers has become increasingly strong, the major car companies have captured the huge market demand for micro-customers upgrade: Foton Madi dedicated to build micro-product upgrade brand; SAIC-GM-Wuling launch Wuling Hongguang, but "abandoned" the concept of high-end micro-passenger, renamed the compact commercial vehicle ... However, these models in the upgrade, but more or less in the power, space and other aspects have weakened.
Different from the micro-guy upgrade, MPV field has derived a number of small-displacement models in recent years. While ensuring commercial performance, fuel consumption, space, and other aspects just meet the upgrade needs of micro-vehicle owners and gradually become micro-customer upgrades. Another option. For example, the popular domestic launch of the popular car with a low displacement of 1.6L, Lingzhi 1.6L, space of 4340L, and long wheelbase of 2.8M have made this model popular with the market. According to statistics, listing only six months, Ling Chi 1.6L monthly average sales have continued at more than 5,000 units, leading the development trend of small displacement large space commercial vehicle market. As a popular all-round commercial vehicle, Ling Zhi has achieved market status for the first time in seven consecutive months.
China Automobile Association data show that in 2011 MPV production and sales of 506,200 and 49,770, an increase of 12.24% and 11.74%. In the face of the upgrading of micro-off products, small-displacement commercial vehicles in the high-growth market or the first heavy responsibility of this market.
The small-displacement commercial vehicle first brought about economical fuel consumption, but the space was not reduced, the selling price was greatly reduced, and therefore it was most favored by users in the micro-customer upgrade market. The price of Lingzhi 1.6L, the first small-displacement commercial vehicle in China, is comparable to that of high-end microbuses and light passengers, but it has a decent business image, large use of space, comfortable driving enjoyment, and system security. All are better than the above models, fully meet the micro-guy upgrade needs.
Some experts pointed out that small-displacement commercial vehicles such as Lingzhi 1.6L can not only be selected as mainstream products for microbus upgrades, but also more likely to become direct replacements for microbus models. Facts have proved that small-displacement commercial vehicles do indeed come under threat. Since the partial test sales at the end of last year and the nationwide listing in February of this year, Ling Zhi 1.6L has continued to sell well. The current monthly sales have stabilized at more than 5,000 units.
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