Ningbo LED Enterprise Opens Online Shop to Shape Brand
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As the LED lighting industry enters the mature stage of technology, the service life and luminous flux of LED lamps have been greatly improved, while the price has dropped sharply, and LED has entered the popularization period of the market. With the promotion of domestic energy-saving and emission reduction projects, as the lighting products with the most obvious energy-saving effect and lowest power consumption, LED lamps have gradually been listed in the promotion catalogue and gradually replaced energy-saving lamps. The domestic LED market has expanded rapidly, and the LED lighting industry has entered a golden period.
As the nation's lighting capital, Ningbo has more than 1,000 companies associated with the LED lighting industry. With the gradual launch of the domestic market, Ningbo LED enterprises, which have always been export-oriented, have begun to compete for business opportunities in the domestic market.
The policy is favorable, the domestic market is expanding. With the promotion of energy-saving and emission reduction demonstration projects in key areas in China, Beijing has implemented an action plan to eliminate incandescent lamps. However, in the choice of replacement lamps, the city listed LED lamps for the first time last year. . Last year, Beijing used the government subsidy for the first time to promote 450,000 LED lights.
On the April 24th of this year, the city's energy-saving and consumption-reducing and cage-replacement work conferences sent information, the city will implement the government office agencies LED lighting transformation, and promote the transformation of LED street lighting. This also means that LED lighting products are becoming one of the government's choices in energy saving and emission reduction.
More and more cities are putting LED lighting products in the promotion catalog, which has also boosted the domestic LED lighting market.
According to relevant research reports, due to the maturity of the LED lighting industry technology, the continuous cost reduction has led to the opening of the LED home lighting market. The price of LED products has been greatly reduced and the technical indicators have performed even better. From 2013 to 2015, the penetration rate continued to increase rapidly. It is estimated that global LED lighting will increase by 90 in 2014, and the number penetration rate will reach 20.
According to the "Semiconductor Lighting Energy Conservation Industry Plan" jointly issued by the National Development and Reform Commission, the Ministry of Science and Technology and other ministries, the output value of LED lighting energy-saving industry will increase by about 30 per year, reaching 450 billion yuan in 2015, including 180 billion yuan of LED lighting application products.
The sales structure of Ningbo lighting industry products is also confirming this judgment. According to statistics from the Ningbo Lighting Association, the number of LED lighting products produced in the city reached a record of more than 1,100 last year. The total sales of the lighting industry is about 45 billion yuan, of which LEDs account for 23 billion yuan, surpassing traditional lamps for the first time. . Last year, sales of LED products increased nearly 7 times compared with 2008.
Ningbo LED companies have opened online stores to play brands Ningbo is a well-known lighting production center in the country. In LED lighting, Ningbo also has more than 1,100 finished products or accessories companies. Some large enterprises have mature LED products and reliable quality.
But for a long time, the products of Ningbo LED lighting companies are mainly oriented to the international market. However, with the rapid start of the domestic market, Ningbo LED companies have also increased their efforts to expand the domestic market. Ningbo LED lighting enterprises are mostly export-oriented enterprises. Although the quality of technology and products is good, the brands and sales channels are relatively weak. Ren Fengbo, secretary general of Ningbo Electronics Industry Association and Ningbo Semiconductor Lighting Branch, told reporters. However, this situation is quietly changing.
On the road in Hongtang Street in Jiangbei, the street lamps have been replaced by LED street lamps. It is reported that these LED street lamps are produced by Ningbo Liaoyuan Lighting Co., Ltd. In the future, they will also aim at the city's road lighting market. According to reports, as one step ahead in the road lighting market, the products of the company have been applied in streetlights and landscape lighting projects in many cities in China.
As with the original luminaires, the company will focus on the domestic market, as well as the new spectrum. At the end of last year, Ningbo Shengpu Optoelectronics Semiconductor Co., Ltd., located in the high-tech zone, officially opened a store in Tmall under the brand of SUNPULED, and launched five series of LED lighting products. This is an attempt by elders in Ningbo's old LED companies.
Another fast-growing export-oriented lighting company, Ningbo Kaiyao Electric Manufacturing Co., Ltd., has also set its sights on the domestic market. Shen Yanwei, general manager of Kaiyao Electric Co., told reporters that Kaiyao's LED products are mainly indoor lighting. LED product development plans cover home, industrial and mining, office, commercial, hotel, outdoor, architectural, stadium lighting, etc. It will build a network of dealers covering all parts of the country and prepare to spend three to five years to achieve both domestic sales and foreign trade.