It is time for the car modification industry to loosen the policy
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It is understood that Article 16 of the new version of the "Road Traffic Safety Law" promulgated by the State Council clearly stipulates that no unit or individual may assemble a motorized vehicle or change the structure or characteristics of a registered motor vehicle without authorization. A professional engaged in car modification stated that under the pursuit of individual car owners, the car modification industry has huge business opportunities, but it is difficult to break through the policy bottleneck and hindered the enthusiasm of some car owners.
A modified vehicle owner stated that Beijing’s policy on refitting cars has always been very strict, and that it is a common problem that vehicle inspection is difficult at present. If a modified vehicle wants to pass a vehicle inspection, it can only be passed back to the original vehicle.
When the reporter visited the market, he found that although the car modification was not really popularized in China because of policy restrictions, but the temptation of personalized demand, more and more owners began to carry out simple modifications, and joined the ranks of car modification. Gradually expanding trend.
A research report predicts that China's automobile after-sales service market is expected to reach more than 400 billion yuan this year. The automobile after-sales service market will become the most stable source of profits in the automotive industry chain, of which, the turnover of the refitting market can reach 150 billion yuan.
During the interview, the reporter found that fans of Beijing modified cars are generally willing to improve their own vehicles through their own exploration. A modified owner told reporters that they would normally go to Caoqiao and West China’s modified street to refit the vehicles. If they want to improve their power, they will also choose a more professional conversion shop. However, the performance and details of the vehicle must be first A detailed understanding of the parameters and familiarity with the modified accessories.
However, in the increasingly fierce competition in the auto industry and the increasingly weak sales profit, auto 4S stores have begun to try "pre-sale modification." A sales person in charge of a 4S store stated that at present, due to policy restrictions and lack of manufacturer's authorization, most of the store's conversion business focuses on the body decoration or replacement of audio and other decorative changes to the appearance and interior of the vehicle, but for power. The modification can not be involved.
At the same time, the growing potential of the growing auto-refurbishment group has also attracted domestic and overseas refitting merchants who are ready to make changes. Internationally-refined merchants are scrambling to distribute China through licensing and joint ventures.
This year, in addition to Mercedes-Benz AMG, BMW M and other brands of modified cars, more and more independent international conversion car dealers began to enter China. Among them, Barbus and Aachenschner all seized the opportunity by cooperating with domestic enterprises. VW Audi's ABT, Mercedes-Benz's Lorenz and other Queen's modification companies also opened stores in China, providing very professional services and achieving different levels of sales.
The industry believes that, with the spread of automobile culture, the continuous improvement of consumer awareness, the simple pursuit of alternative conversion will also make the modified car market breakdown, in addition to the car modification industry expects the policy of "relaxation", the manufacturers authorized modified car It will be one of the effective ways to break the policy bottleneck. 