As the name suggests, "Confucian Business" Song Jingru

(Source: "Focus Vision" on page 17)

Interview guests: Mr. Song Jingru, general manager of Nantong Sumaite Machinery Co., Ltd. Company name in English: SJR Machinery Co., Ltd.
China Manufacturing Network Gold Supplier Showroom: http://songjingru.en.made-in-china.com

Nantong Sumaite Machinery Equipment Co., Ltd. is a famous enterprise in Nantong City. When the reporter went to interview, he just saw the general manager Song Jingru and he felt that others were like their names and they looked like Confucian merchants. He talks to journalists and talks about his business.

Unfortunately, the financial crisis <br> <br> Songjing Ru said that he was working in Nantong Machinery Bureau, and later into a turn to do foreign trade. Song Jingru told reporters something he was impressed with. In 1996, when the state-owned enterprise was restructured, Song Jingru accidentally saw a hat produced by a certain company in Nantong when he went abroad. The price was $15. However, he knew that the same hat had a price of only 2 yuan in China, and this $15 hat was simply printed with the "NBA" on it. This event caused a lot of changes to Song Jingru. He was determined to do foreign trade. Determination and confidence.

The reporter chatted with Song Jingru about the financial crisis that began in 2008. Song Jingru said with "a look of regret": "I would have liked to have a bigger impact." According to his idea, before the financial crisis, the capacity of his industry was already in excess, and the entire industry was actually de-capacity under the financial crisis. This is something that has to be done under the objective circumstances of the economic crisis. Only when the Chinese financial crisis was directed to the real economy at that time, the government’s timely consumption had stimulated the economy. As a result, excess production capacity could not be completely eliminated. This made Song Jingru somewhat regrettable.

Focus on brand and service <br> <br> Songjing Ru two most important aspects, brands and services. The first is the brand, Song Jingru believes that if companies want to develop healthily, they must have a certain degree of promotion, such as participating in exhibitions, joining the B2B platform, and the promotion of small language websites. Secondly, the service to the buyer must be better. Song Jingru said: “Each year we have many customers who want to come to China to look at the machines. We demand that we must quickly obtain the trust of the visiting buyers. I concluded that the success or failure lies in the details. The details determine the success or failure!”

Song Jingru cited some examples. For example, religious habits that Muslim buyers do not eat pork should be well planned in advance; sometimes, some customers who watched a family will not read it back, depending on the effect of communication. “We usually send greeting cards to foreigners for their holidays. Now it's mainly through email. It makes people feel very careful.” Song Jingru told reporters a story: “I remember once I had an appointment with my customers. Meet in the evening, but because the government has a temporary meeting, you and the customer explain that they won't understand, they just think you are not honest.My customer was very angry at that time, he was the plane leaving at 11 o'clock that night. After the meeting, I immediately hurried to the airport and explained it to him. My customers were also touched and this misunderstanding was gradually eliminated. In fact, I could not go at that time, but I think word of mouth is very important. He Going back will tell people that my reputation for service will come out."

The development of the company needs B2B

Song Jingru has always attached great importance to e-commerce. He disclosed: "I have been working with China Manufacturing Network for three years." Talking about the use of experience, Song Jingru said that he felt that China Manufacturing Network was more practical than other electronics. For the business platform, the inquiry is good and the success rate is relatively high. “I think that the promotion of corporate and product brands and the use of B2B e-commerce platforms is a very good way. Our company's sales are good, and I think there is a very important relationship with brand promotion,” said Song Jingru.