Huachen intensively pushes new cars A4 and Zun Chi taxis etc. next year
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Bing Yumin, chairman and president of Brilliance Automotive Group, revealed in an interview with this reporter recently that after the Huachen Group achieved profitability in 2007, it will start its second venture next year to achieve rapid sales growth. To this end, a number of new vehicles such as the new A4 and Zumashi taxis have been planned to be listed on the market next year.
A-Class Platform Develops New Cars
Yu Yumin said that in the overall plan, Huachen will adopt a joint development of sedan and commercial vehicle next year, and it will be a two-legged way to develop new models and upgrade existing products. My thinking is still relatively clear, mainly to do two cars, one is a popular A-class car, and the other is at least a C-class boss car. In addition, A0 class vehicles are being considered for doing, but I am absolutely quit at A00 level.
Specifically in terms of cars, the first is to continue to develop new cars on the A-class platform. It is understood that this mysterious model is the fourth car on the A-class car platform after the Junjie FRV, CROSS, FSV, so the internal name is A4. In addition, on the basis of the Zunchi platform, a taxi is being developed and sales volume is expected to be 60,000-70,000 vehicles. And launched Junjie's upgraded version of the model, the focus of improvement is appearance, interior and noise. In addition, it also plans to prepare for the C-Class that will be listed in the coming year.
Next year, 450,000 targets will be exceeded
In the commercial vehicle sector, there will be a new sea lion next year. The car is a self-developed vehicle on the platform of the sixth generation of sea lions and has three models. At the same time, the Mianyang base in Sichuan has been vigorously developing micro facets, light trucks, and China Cards. According to reports, Huachen will develop light trucks with a capacity of less than half a tonne next year. At the same time, it has made every effort to enter the field of special vehicles and established four major production bases throughout the country. This will include a joint venture with Mercedes-Benz, big modified car.
Yan Yumin said that some of the above vehicle models were newly added according to market development, but more were inherited from previous research and development. According to reports, over the past three years, Brilliance has invested more than 3.4 billion R&D.
Under the support of the aforementioned products and follow-up technologies, Brilliance Automotive, which is currently starting its second business, will change its stable development trend over the past few years, and its sales target for next year will jump to over 450,000. There are 150,000 cars, 100,000 vans, 100,000 light trucks, 40,000-50,000 BMW Brilliance cars, and 50,000-60,000 micro-surfaces and SUVs at the Mianyang base.