Completion of product replacement in 2015 Auman to do heavy card in 2016
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Auman will be the leader in heavy truck industry in 2016!
This is the news from the 2014 Fukuda Daimler Business Conference.
Although the conference was not open to the media, the news still spread like wildfire. Auman has long been ranked fifth in the domestic heavy truck industry and has jumped to fourth in the past two years. In 2013, Auman's sales of 115,000 vehicles surpassed the industry's "third oldest", China National Heavy Duty Truck. It can be said that Auman’s sales and rankings are indeed rising quickly, but it is still a shock to the industry’s new target to become the “bossâ€.
“In 2016, Auman’s domestic sales volume will reach 160,000 units and be promoted to be the No. 1 domestic heavy truck. At the same time, we shall achieve a balanced business structure, and the towing vehicle will surpass liberation to achieve the first place; flatbed vehicles will break the east wind and liberate the monopoly. Enter the top two; the dump truck surpassed CNHTC and Shaanxi Automobile and occupied the first place.†While claiming to be the boss, Foton Daimler also made plans for the ranking of market segments at the same time.
At the 2014 Business Annual Meeting, Wu Yuejun, President of Foton Daimler Automotive, announced that the future development goals of Auman face up to the national distributors. By the end of 2016, Foton Daimler will strive to achieve leadership in the domestic heavy truck market through competition and build at the same time. Based on the sustainable and leading product and value chain competitiveness, the company will proceed from the first stage of “business improvement and competitiveness building†to the second stage of “accelerating globalization and connotation competitionâ€.
In the next three years, Auman will be the first in the heavy truck industry. Is this ambition or ambition or an unrealistic determination? So, what are the project processes that Futian needs to advance in the next few years in response to this goal? What kind of competitiveness do you need to create?
2015: The newly developed high-end product replacement car <br> <br> Auman this "ambition", the first from confidence in the product. In the next year or two, Liberation and Dongfeng will not be mass-produced on the market. And Auman's mid- to high-end heavy truck GTL, undoubtedly one step ahead of the completion of the upgrade of the old generation of products, and has successfully completed the market introduction. The success of Auman GTL's mid-to-high-end market in 2013 also broke the past few years when new products were introduced to the market.
However, Auman is so convinced, not only limited to the success of GTL. “In 2015, we will integrate low-end and middle-end businesses and develop new high-end businesses to form a more competitive business and product portfolio.†Wu Yuejun said that in 2014-2016, the heavy truck industry is in a period of replacement of competing products. , Auman GTL products have relatively competitive advantages, but in the future must plan a more competitive new generation of products.
It is reported that Auman's current product structure is mainly: in the heavy truck market, the formation of GTL, ETX-based products in the end, and VT-based low-end products; in the card market, the formation of ETX-based End product. "By 2015, the existing major products will be upgraded. In particular, new high-end businesses will be developed and upgraded with H5's new ESP power supply chain to develop a HTS (H5) high-end model." According to Wu Yuejun The newly developed high-end models are mainly aimed at domestic and overseas high-end markets.
In addition to high-end heavy trucks that boost image and profits, how will the future mid-to-low-end heavy-duty truck products be used in the market for "impulse"?
“First, the original mid-end model GTL was upgraded to GTL (H4). At the same time as promoting the H4 model, it promoted product quality improvement and cost reduction transformation to improve the competitiveness of the mid-end mainstream market; Second, the original mid-end model ETX and The original low-end model VT was integrated, and through the development of the ETX annual model, the two were integrated into a new model ETX (H3), making it a competitive low-end product."
Wu Yuejun also revealed that the original mid-tier card product ETX will be developed through M4 to realize the replacement of medium-term cards. "The new generation of products is tentatively defined as EXT (M4-2200) and will be positioned in the mainstream mid-end card market."
2014-2016 year: to build three core competencies <br> <br> Auman is so emboldened, perhaps, also from the joint venture's smooth operation.
Since 2013, the joint venture Foton Daimler has been officially put into operation. For the commercial vehicle industry, past joint venture experience often fails. Therefore, whether Futian Daimler can develop even better after the joint venture, no one dares to pack the ticket in advance. However, one year's operations passed and Fukuda Daimler's 32.1% growth proved the competitiveness of the joint venture.
Perhaps, it is also from the great encouragement of the joint venture after the promotion of capacity, Foton Daimler announced the original intention of the establishment of "to be the leader of China's heavy truck industry," the goal of external claims.
In Wu Yuejun's view, after the strong alliance, Futian Daimler has truly had a leading edge. "In the next two to three years, our main task is to build a stronger core competitiveness." In the future, the core competitiveness will be divided into three major areas: "products, marketing, and services." Wu Yuejun detailed the Specific planning goals.
First, in terms of products, it is necessary to improve the product mix to provide customers with comprehensive logistics solutions; with leading product value and physical quality; leading product concepts and technical standards; leading product production and logistics support.
Secondly, in terms of marketing, it is to achieve leading customer demand control and market demand control; leading market response speed; leading distribution model and distribution capabilities; leading customer marketing capabilities;
Third, in terms of services, it has a leading service concept and service image; leading service guarantee scheme; leading service technology and response speed; leading parts supply and accessories management.
In the three core competitiveness plans, Wu Yuejun repeatedly mentioned the word “leadingâ€. Perhaps, according to Wu Yuejun, Foton Daimler has already turned on the engine, and its strong acceleration determines that it will be beyond the next three years.
In 2016, can Fukuda surpass SINOCHEM and defeat liberation and east wind? Worth looking forward!