Interview with General Manager of Yichang Guangqi Chuanqi 4S Store

GAC Chuanqi is one of GAC Group's mid-to-high-end series sedan. This series of models inherits the outstanding genes of European high-end brands in terms of handling, comfort and active safety. It adopts the world's most advanced mature chassis platform and powertrain technology. . Since September 13th, 2010, “Chuanyu” officially went offline. By August 2013, Guangqi Chuanqi 4S Store settled in Chengdong Avenue, Yichang. After three years of development, how is the brand's future in Yichang? Let’s be in Yichang. Haiwen Guangqi Chuanwei 4S shop general manager Ai Wenhai chat to find out.

Easy car network: Ai always, hello! Thank you for your busy schedule to receive an exclusive interview with the car network. Please tell us about the sales volume of Guangqi Chuanxi in Hubei in the first half of 2013.

Ai Wenhai: A few days ago we just arrived in Xi’an to open a sales conference. The sales in the entire Central District accounted for 19% to 22% of the sales volume of Guangqi Chuanqi. Hubei, Hunan, Henan, Anhui, and Jiangxi all belong to Central District, accounting for the proportion. Not too big, so there is still a lot of room for improvement.

Yi car network: The Guangzhou Automobile Chuanqi new store site in Yichang Chengdong Avenue, for what reason?

Ai Wenhai: We are also selecting a site based on a long-term plan of the Yichang Municipal Government. The municipal government plans to build an automobile industrial zone in Yichang. Chengdong Avenue will become a street in the future. It will build an automobile industry research institute and sell the largest car in Yichang. The Hang Shun Group also builds a motor city here, so we think this is beneficial to the future development of Guangzhou Automobile.

Easy car network: In the domestic car companies, GAC started late in the self-owned brand field. How do you view such a special market?

Ai Wenhai: Actually, I don't think that Guangzhou Automobile Group has started late. It should be a relatively good time, because we are well-equipped in terms of technology and R&D. Including the Guangzhou Automobile Research Institute in the domestic automotive industry, it is an early start. , but it is powerful. Nowadays, consumers are gradually becoming more rational, and they will choose vehicles according to their actual needs. Unlike the past, there is only a little respectful foreign meaning that only quasi-foreign brands are considered. This is also a major direction of the state in the regulation of the automobile industry. Embodies a corporate philosophy that we pass on people to make cars: Chinese cars, Chinese dreams. So I think Guangqi Chuanqi is a trend that fits the concept of Chinese people's consumption.

Easy car network: Guangzhou Automobile Chuanxi current models are GA3, GA5, GS5 three, what do you think of these three cars are the target groups?

Ai Wenhai: At present, our product positioning is still relatively accurate. After the first car GA5 was put on the market, it was mainly targeted at government procurement, official vehicles and private owners, and the mainstream models at the time, Camry, Accord, and Pastel. Competitive than the second; GS5 second car is targeted at the choice of a car owners to buy a second car, the atmosphere, sports, practical SUV, car owners, young players who love to play, young people who like sports are The main consumer group of GS5; then the third model GA3 that has just been listed belongs to the family car, just to make up for the shortcomings of GAC Chuanqi. The price and models are all in line with the current mainstream of automobile consumption, aiming at consumers with daily vehicle usage needs. .

Easy car network: At present, on the special situation of China's auto market, the maintenance and repair of vehicles will be a severe test for the 4S after-sales department. What are the measures for Haiyu Guangzhou Auto Transmission Co., Ltd. to be established after the sale? Can it meet the consumer's maintenance needs?

Ai Wenhai: In fact, from the completion of this store, we are most concerned about the service, including pre-sales and post-sales services. The service is our core position in the development of Yichang. We are new brands, new stores, new locations, so we must provide customers with value-added services to develop, such as after-sales service, the first to pay attention to integrity, the second pay attention to value, consumers are willing to enter our shop, is to serve us Certainly, all the orientations of shops, people, hardware, and software are centered on "exclusive value". While we sell cars, we also make friends. Exceeding the service standards of domestic auto brands is our constant pursuit.

Carnet: Sales is an art. How do you work hard on car sales, highlight your own characteristics, and make sellers have a better user experience?

Ai Wenhai: Sales is a long-term, need to insist on, need innovation work, we will use the standard of after-sales service requirements before the sale, from the reception process to the introduction process to the delivery process, to allow customers to truly understand that we are for customers Choosing the right vehicle; sales can hardly avoid price wars, but as long as our prices are in a reasonable range, consumers can ask and we can do it. We will also make more sales in this section to allow consumers to trust our store. For example, we will carry out activities: closed shop sales, experiential sales, and the formation of riders' clubs. I have an idea for the Cheyou Club. Different customer groups do some vocational training other than car training, expand their professional knowledge, and increase their viscosity with customers.

Easy Net: What kind of attitude do you have regarding the development of China's future auto market, and what are your views on the form of development? In the end, what do you think of the future development of GAC Chuanqi in China?

Ai Wenhai: I think the development of China’s auto market will be just as rational as it was just mentioned. It will choose its own suitable model instead of blindly pursuing it; the future auto market will be more standardized and there will not be any fraud. The war is not the mainstream; we can see that going to France is a symbol and a Citroen car. It is a universal car to go to the United States. It is Honda and Toyota to Japan. I believe that in China, it will take too long and it will In the same way, they are Chinese cars, and their own brands will occupy the consumer trend.

Easy Carnet: Yes, Mr. Ai, thank you for taking the precious time today to accept our exclusive interview. I wish the Yichang Haiyue Guangqi Chuanqi 4S shop to start its business, as soon as possible to become the leader in Yichang area car sales.