June 2018 TOP30 SUV sales complaints correspond to reviews


According to the national automobile production and sales data provided by the Federation, the sales volume of domestic SUV models reached 687,578 in June 2018. The same and the chain both fell slightly, down 7.1% and 4.4% respectively. This is the first time in the SUV market in the past year. The year-on-year decline, the growth rate gradually weakened. In the same period, the car quality network received 2376 effective complaints against SUVs, a decrease of 6.2% from the previous month, and still maintained a high growth rate compared with the same period of last year, an increase of 58.9% compared with June 2017. The problem with the most complaints this month is still “increased oil”, but the number of complaints has dropped significantly from last month. Affected by Dongfeng Nissan's concentrated complaints, the complaints about “video system failure” increased significantly this month, an increase of 2.5 times. In addition, there were more than one hundred complaints about faults such as abnormal gearbox noise, abnormal engine noise and gearbox frustration. After removing the information that the complainant voluntarily applied for withdrawal, the TOP30 SUV sales complaints in June 2018 ranked as follows:

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In June, the overall sales performance of the domestic SUV market remained sluggish, not only continued to decline in the chain, but also declined for the first time. Specific to the list, Haval H6 climbed to the top without any suspense, Geely Bo replaced the Baojun 510 ranked second, becoming the new competitor of Haval H6. It is worth mentioning that this month Geely Automobile has two models selected in the top ten of the TOP list. In addition to Bo Yue, Emgrand GS also reached the top 10 with excellent results. The Korean brand's performance this month was eye-catching. In addition to the modern Hyundai ix35 and ix25 models of Beijing Hyundai, the Dongfeng Yueda Kia's Zhirun was selected for the first time in the TOP30 list. The Dongfeng Honda CR-V, which resumed sales since the end of May, has returned to more than 10,000 vehicles this month, and sales have gradually recovered.

Data point of view:

1. Bottom rebound? Beijing Hyundai ix35 sales rebound

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After experiencing the market downturn in 2017, Beijing Hyundai seems to have started the “counter-attack” mode after entering 2018. With the SUV and the sedan at the same time, the sales volume in the first half of this year exceeded 380,000, an increase of 26.2%. Among them, as the leading model of Beijing's "three vertical and three horizontal" products in the "longitudinal", Beijing Hyundai ix35 naturally bears a lot of sales pressure. It can be seen from the sales chart of the past year that sales have started to pick up since October 2017. Although there have been two sales lows in February and May this year, the overall upward trend has taken shape. In contrast to the upward trend in sales volume, the monthly complaints volume can be seen from the trend chart. The complaint trend of Beijing Hyundai ix35 has been relatively stable. After reaching the high point of complaints in April this year, it has gradually stabilized. According to the statistics of the car quality network, the complaint response rate of Beijing Hyundai ix35 in the first half of this year reached 99%, which shows that the company pays enough attention to the owner's appeal. The trend of sales to good, the quality of reputation gradually stabilized, and the company's emphasis on car owners' demands all give us reason to believe that Beijing Hyundai ix35 will once again become Beijing Hyundai's sales force.

2. Gradually entering the down channel, the hacker is hard to say optimistic

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With the new products in the compact SUV market, the competition has already become hot, and the first-mover advantage of Dongfeng Nissan hackers in the compact SUV market has long been exhausted. Judging from the changes in sales in the past year, the performance has been flat, especially since the decline in sales for three consecutive months since March of this year, which has caused the monthly sales of hackers to drop to almost the bottom of sales in the past year. From the trend of complaints in the past year, although it is relatively stable, the monthly complaints have reached 2 digits, and there are certain hidden dangers in quality word of mouth. According to statistics from the vehicle quality network, the complaints of hackers are mainly “tire cracking” and “body resonance”, which have not been reasonably solved so far. As far as the current trend of hackers' sales and complaints is concerned, sales will not improve much in the short term and have entered the downtrend channel.

3, Huanran a new smart running sales record high

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In 2018, the sales of Korean brands have collectively recovered, and Dongfeng Yueda Kia Chi has been listed on the TOP30 list for the first time. As a once-selling model, after experiencing the winter sales in 2017, it seems that it has been a bit sluggish. In terms of its sales trend, most of the months were flat, and the turning point appeared in April this year. With the launch of the new Smart Run, which led to a big step-by-step improvement in sales, the sales volume in June was close to the 10,000-sale mark and became the sales high in the past year. Behind the high sales volume, we can easily find that Zhishang actually went the “cost-effective” route of the Korean brand before and after trials. A series of price increase and price reduction strategies are self-evident for the sales. For Zhirun, sales have continued to rise, and it has already ushered in a rare opportunity for development. However, it should not be overlooked that in the process of sales increase, the monthly complaints of Zhirun have changed, and manufacturers must not be taken lightly. Only with the support of stable quality and word of mouth, it is possible to achieve a new high in sales and we are also looking forward to this day.

4. Is the CX70 ready to return to the “Altar”?

SUV,投诉,销量,SUV销量投诉量

As the first SUV model of Changan Commercial, the CX70 has been highly anticipated since its launch, and has achieved the sales volume of 10,000 in the fifth month of the listing, and has achieved a record of 7 million sales for seven consecutive months. However, the fairy tale is deceptive, and the Changan CX70, which is in the limelight, has suddenly disappeared after entering the second half of 2017, completely disappearing from the TOP30 list. From its sales trend in the past year, the sales of CX70 fell to the bottom in August 2017, from a monthly sales of 15,000 units to a monthly sales of 1,643 units. This drop will knock down the CX70. In 2018, with the launch of new models of the CX70 and a series of terminal preferential policies, sales have returned to the right track. In March this year, sales have created the highest sales record of the model in history. From the trend of the number of complaints in the month, it is relatively stable, and the monthly complaints are basically in single digits. It can be said that the quality word of mouth is still remarkable. With the attention of major auto companies to 7 SUVs, more and more cost-effective models have entered the market. Although the CX70 has a first-mover advantage, it is necessary to go further in this market segment and enhance product strength. Maintaining a stable quality reputation is undoubtedly the most correct choice.



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