· Parallel imports are not only the price of the car
A few days ago, it was reported that the "Opinions on Strengthening Imports" issued by the General Office of the State Council clearly stated that it was stepping up the pilot project of parallel import of automobiles in the China (Shanghai) Pilot Free Trade Zone. The relevant person in charge of the Shanghai Free Trade Zone also said that the pilot program for parallel imported cars is being formulated. If the model of direct sales of imported cars in the pilot area is mature, it will be replicated and promoted in other regions.
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With the official opening of the parallel import market, the industry began to discuss how parallel imports can reduce the price of imported cars, but this is not the focus of the initial implementation of the parallel import policy, the most important thing is that the domestic auto market will be more competitive. This is also the staged result of the recent anti-monopoly of relevant government departments.
Parallel imported cars, also known as non-standard imported cars, are the models produced in the Americas, Middle East, Europe and other markets. Parallel imported cars meet the individual needs of consumers with the novelty and price advantage of the models. Previously, due to the non-standard business model, lack of after-sales service and three guarantees, the sales of parallel imported cars have been tepid.
Since the beginning of this year, the National Development and Reform Commission has carried out a strong anti-monopoly investigation, in which the price of domestic imported cars is several times higher than that of foreign countries, which is the focus of anti-monopoly. Although many car companies have been punished and announced to reduce the price of their imported models, but the National Development and Reform Commission's anti-monopoly investigation did not let the price of luxury cars really lower, some car companies only drop the price of the unpopular models "going through the scene."
With the deepening of anti-monopoly, domestic calls for the liberalization of the parallel imported car market are getting higher and higher. It is worth noting that on August 1 this year, the State Administration for Industry and Commerce issued the "Announcement on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands", which means that non-standard imported car dealers are no longer subject to The automobile brand dealer registration system is restricted, and the parallel imported cars become completely legalized industries.
It is reported that once the pilot program for parallel imported cars is successful, the price of imported cars is expected to decrease by 20%. But there are also voices that this is only a theoretical value, and the future car price will be affected by many aspects, and will not fall by as much as 20%.
In fact, the introduction of multiple parallel import programs has released a trend in which the government hopes to further change the monopoly of the price of sales by imported car dealers and dealers under the existing “Brand Management Measuresâ€. It is not the focus of the initial decline in car prices. What is important is that parallel imports have opened up new channels for the sale of imported cars, which will help to crack down on the huge profits brought by channel monopoly.