The excavator market ended perfectly in 2010 and sales exceeded expectations

In December, the sales volume of China's 24 major excavator companies exceeded market expectations again, and the total sales volume was close to 14,000 units. In December, the domestic market share dropped by more than 1 percentage point, but the share is still too high. The export volume blowout in December was the main reason for the decline in domestic share. In 2010, China's excavator market attracted the attention of global manufacturers. The expansion of production capacity is the biggest theme of the Chinese excavator market in 2010.

He Zaihua, a senior research fellow at China Investment Consulting Group, pointed out that the sales volume of the entire market in the second half of 2010 exceeded market expectations and there was no peak turning point predicted by the market. Therefore, the development of the market did not break away from the fundamentals. Overall, both foreign brands and domestic brands are constantly pushing up the Chinese market. With strong demand, this development in the Chinese market will continue and support the continued strength of the excavator market.

It is because the domestic market is dominated by foreign brands that only further stimulate localization acceleration. Among them, Trinity excavators successfully achieved over 10,000 sales in 2010, which greatly improved the self-confidence of domestic enterprises to a certain extent. Therefore, during the 12th five-year plan period, excavator market competition will be among foreign and domestic brands. Intensified, the 12th five-year expansion plan for leading companies in China has revealed this signal. The Chinese localization plan for foreign brands has also foreshadowed the continued bullishness of the international market for Chinese excavators.

According to the "2010-2015 China Machinery Industry Investment Analysis and Prospect Forecast Report" released by the China Investment Advisor, it shows that in 2010, with the implementation of the central government investment and the successive introduction of a series of regional economic revitalization plans throughout the country, a large number of engineering projects were promoted. The crazy growth of China's excavator market. Whether foreign brands or self-owned brand excavator makers have strengthened their offensive in the Chinese market with an unprecedentedly strong lineup in 2010. With the formation of a new global excavator market, China's excavator market is gradually forming a force that affects the overall situation.

Zhang Yanlin, research director of China Investment Consulting, pointed out that despite the restrictive factors of the entire construction machinery, although the excavator market is all the way up, it will eventually encounter ceilings, and core components may become a bottleneck in the development of the excavator market. At present, the markets of emerging economies have varying degrees of imported inflation threats, and the prices of bulk raw materials may rise sharply, which intensifies market risks to a certain extent. Finding other markets to hedge against single market risks is a means for domestic enterprises to develop. In this way, we can try to control the impact of macroeconomic fluctuations.