Hongyan Heavy Truck sales volume increased by 22,700 units in 2011, and the structure of its products expanded against the market
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The hot market of heavy trucks in 2010 did not last until 2011. Since 2011, the companies with high market shares in the heavy truck industry in China, such as Sinotruk and FAW, have not experienced rapid growth, but have experienced a sharp decline. However, in the face of severe sales, in the first five months of 2011, SAIC Iveco Hongyan achieved an increase of nearly 25%, far ahead of other competitors in the industry.
The sales volume has turned cold and Hongyan has grown against the market
From January to May 2011, the nationwide production and sales of commercial vehicles completed 1,830,300 units and 1,888,200 units respectively, which was a year-on-year decrease of 3.67% and 2.05%, respectively, and was the first negative growth since July 2009. Among them, the production and sales of semi-trailer tractors fell by 29.03% and 27.54%, respectively, which is the largest drop.
In this regard, the heavy-duty truck industry generally believes that the sluggishness of the heavy-duty truck industry in the first half of the year has already become a foregone conclusion, and the form of the second half is still uncertain. In the face of the cold weather in the market, many companies have suffered a blow. However, SAIC Iveco Hongyan has continued its good growth since 2010.
In the first five months of 2011, Hongyan’s heavy truck sales volume was 20,268 units, which represented an increase of 24.4% year-on-year, with sales reaching 22,700 units in the first half of the year. In 2011, Hongyan’s sales target was 43,000 vehicles and its operating income reached 10 billion. With the product structure breaking the limit of the excessive proportion of dump trucks, and the new product Hongyan Jieshi undergoing nearly 3 years of import into the mature period, SAIC Iveco Hongyan will be expected to increase sales during the 12th five-year period to a new level. 
Take sales as leader and market as the center
According to reports, the reason why Hongyan heavy trucks can achieve good sales results, first of all thanks to the determination of the sales as the leader, the market as the center of the concept. In 2009, the proportion of dump trucks in Hongyan heavy truck products was as high as 93%. The situation that the products were too monotonous and the product structure was unreasonable largely hindered the development of the company. Since 2010, Hongyan Jieshi has launched a full range of products and the proportion of road vehicles has gradually increased. In 2011, it was established that the product was mainly focused on Hongyan Jieshi, and Hongyan Jieshi also used road vehicles as the main target, accounting for 30% of the target, and further improved the company's product structure adjustment.
At present, Hongyan Company has established a series of key lions and will focus on mid-to-high-end markets in the future. The models represented by King Kong, Teba, and CLASSIC, which will be listed in the second half of 2011, will take the low-end market. In the future, we will build a new product each year to form a high, low, long and short product layout.
In addition to the adjustment of product structure, SAIC Iveco Hongyan is also actively expanding its sales in the market. Since 2010, Hongyan has adjusted its 10 distribution centers to 18, while increasing the distribution of sales outlets. It has established relatively complete sales outlets nationwide and its product sales network has extended to remote markets such as Xinjiang and Tibet. more perfect. At the same time, in order to mobilize the enthusiasm of the front-line sales staff and encourage the front-line sales team, SAIC Iveco Hongyan has also formulated a lucrative performance reward mechanism to encourage marketing staff's sales enthusiasm.
In addition, the Spring Thunder launched by Hongyan Jieshi has greatly boosted sales of Jieshi brand since 2011. After Hongyan Jieshi introduced the new product C100, many users did not actually come into contact with this product. In order to increase the market share of Jieshi, Hongyan Company launched the Spring Thunder operation and launched a promotion conference across the country to make local users personally available. Experienced the quality of the lion.