Sichuan Foreign Trade Minmetals: Business Is Always Out of Business
Company: Interview with Sichuan Metals & Minerals Co., Ltd., Sichuan Foreign Trade Hardware Minerals Import & Export Co., Ltd.: Miss He Yongxin, Deputy Manager of the company's Foreign Trade Department 3 Company Profile: Sichuan Foreign Trade Hardware & Minerals Import & Export Co., Ltd. ( The Sichuan Foreign Trade Minmetals, hereinafter referred to as Sichuan Foreign Trade Minmetals, belongs to the Sichuan Foreign Trade Group and has a first-rate management system and operating mechanism, good asset quality and financial status, and outstanding professional skills and service levels. The annual import and export volume amounts to tens of millions of US dollars. One of the largest professional import and export companies in southwest China. In recent years, the company has been focusing on basic import and export trade, mainly exporting general machinery, construction machinery, CNC machine tools, machine tools, CNC cutters, construction engineering materials, various aluminum materials. , Profiles, steel, ferroalloys, etc. Will you give up opportunities to others in times of crisis, and will you bring buyers to visit other factories in your company? Miss He Yongji of Sichuan Foreign Trade Minmetals used their stories to tell everyone about this principle: “Business is always out of the business. If you try hard, you will have a harvest...†Like many senior members, Sichuan Foreign Trade Minmetals began to learn about China Manufacturing Network from a free account. According to Miss He recalled, in 2006, they started their own export business in 2006. Besides doing a free account registration on China Made Online, they also did Several other well-known B2B platform billing accounts. She also clearly remembers that the first order was a Chilean client who had talked about in July 2006. The amount was only a few thousand US dollars, but this order gave them a lot of confidence. At the same time, they started their relationship with China Manufacturing Network. “For other companies, a few thousand US dollars may be a very small order, but at that time we were just starting out and we were exporting raw material products. The normal order volume would not be too large, so this small amount of thousands of U.S. dollars It gave us great confidence! We could reach our first order for export from a free account. Everyone was very happy!"Here said, Miss Ho smiled. "In fact, this is the first order I started to do foreign trade. Later, we have been working with this customer and we have become loyal customers." When I heard this, I had some doubts: “The actual amount of a few thousand US dollars is really very small! This is what prompted your company to choose us?!†"Of course not all of the reasons, it's just that we have a good first impression on you. Up to now, every day we've got a lot of advertising companies and internet companies are selling sales calls. In fact, we are very disgusted with these calls. Year) I am the manager assistant, your sales, a girl is also often called, basically I took. We found that this girl is really different, very enthusiastic, and very literate, she is not Convinced us to buy her products, but more like helping us analyze problems and solve problems, so after one year of contact and communication, we decided to be your fee-paying member! Of course, your membership fees were not high at that time. This is one of the reasons ... "Here, Miss He laughed. "Before you, we have tried several other well-known B2B platforms. Although some of the platform inquiry quantity is also good, but the quality is not very good, we spend a lot of energy every day to filter inquiry and spam, and later We decided to concentrate on becoming a platform. At present, only the charge account of your website has been retained. Your credibility is higher. It is very real." When I heard this, I embarrassed to laugh: “Thanks for compliment! In fact, the prerequisite for cooperation is mutual trust. We are very grateful to the old members who have come with us all the way.†Miss Ho said: "We chose a platform, in addition to fancy visibility, products and other hardware, also considered the 'software' - services. Whether it is your sales, or customer service make us feel very comfortable, friendly, very good communication Carefree.†As a customer service agent, I heard such encouragement and I am very happy! It is this mutual trust and support that makes the next conversation easier and more enjoyable... They got orders because of this - "What's the secret of your company's business being so good?" "To be honest, there really is nothing wrong. I remember that we had a large customer in Russia, and an order of 40,000 dollars was all about the high-tech product of asphalt bags. At that time, this customer had visited our factory and After the product, we decided to place an order. The key is that our product quality is very good and the price is very fair. I think the supply, quality and price are the key to attract him. At present, this customer also maintains cooperation and Russia has become a Our main market." “There was a Lebanese customer two days ago. I just brought him to Tianjin to see the factory. This buyer is very familiar with the international market. He has been manufacturing raw materials for construction for more than a decade. Basically, the prices of various countries are well known. After the meeting, he even told me: 'You know, I have a catalog of three Chinese suppliers. You are the most detailed, but the price is also the highest!'" When I heard this, I could not help but ask Miss Ho: "Why would he still come to see you? Isn't he already seeing the other two factories in the same business, but he wants to shop around?" "Indeed, I had such a question in my heart. Later, the buyer told me: 'You were the first to reply to me, and your catalog not only describes all aspects of the product, but also gives a detailed introduction to your company and manufacturers. In terms of me, I know you better, and it is easier to find you...' In fact, every time we respond to inquiry, we will really spend a lot of effort to make the Catalog, in addition to the detailed and beautiful pictures of the products, professional text introduction. , we will also provide a variety of gradient prices, after-sales service, including transportation program, how to save the cost and time of transportation according to the buyer's situation, which we will reflect in detail in the Catalogue! To develop a cooperation program." Miss He was right. In fact, in the eyes of many exporters, he considered that his catalog was perfect. However, in the eyes of buyers, the response they received every day is still high. It seems that this small catalog has a lot of knowledge. ! 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Some people say that the economic crisis has come and foreign trade companies are more difficult to survive. Others say that the crisis has come and opportunities have come.
On May 15, 2009, I dialed the phone of Miss He from Sichuan Foreign Trade Minmetals. After showing her intentions, Miss He was very happy to share their stories with us:
Therefore, they chose China Manufacturing Network -